Product Details
- Sales Rank: #1248085 in Books
- Published on: 2002-01-26
- Released on: 2002-01-26
- Original language:English
- Number of items: 1
- Dimensions: 8.23" h x5.43" w x.71" l,.70 pounds
- Binding: Paperback
- 224 pages
Net Words: Creating High-Impact Online Copy
A guide to creating copy that connects with customersand makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.
Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market sh, and close sales.
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